I've had 7 or 8 pairs of Pure Grip socks, most have been the medium performance level. I've also had numerous of the other competitors, including the much more expensive competitor. And after many uses of each, Pure Grip is just as good, and the elite performance level may even be better because it is more comfortable. In my experience, Pure Grip socks have held up well and have lasted longer than some of their competitors. I've had a couple of expensive pairs of the competition that have quickly gotten holes in the toes. None of my Pure Grip socks have had toe-holes.
The only issue I have with Pure Grip line is that the large size, which would probably fit my foot a little better, has too much material moving up the calf (too long). The medium size, while tight on the foot for my size 10 feet, has the right amount of material moving up the calf; in other words, it's not too long. But other than that little personal preference, the socks are great and I don't know if I will be going back to the more expensive competitors.

great quality

Absolutely the best grip socks I’ve used!! The grip is perfect but the stand out for me is the comfort fit and the support cushion sections of the socks! 100% recommend for anybody who used grip socks!

My high schooler loves them. He plays center back so is super tough on footwear. They are comfortable with no rubbing while keeping his feet feeling like they are not going to pop out of his shoes. Customer service is awesome too! They made a mistake on our color and quickly sent out a new one. Definitely our go to and telling others on his team who are cutting socks!

I have a college soccer player. Got him 5 pairs for his season. He loves them.